Xiaomi’s India Chapter: An Exponential Rise

In 2014, Xiaomi, a Chinese smartphone manufacturer created a record of sorts when its first batch of Mi3 smartphones sold out merely in 38 minutes. Today, Xiaomi (roughly translates as “little rice”) is the world’s third largest smartphone producer nothing short of a tech giant; a remarkable achievement for a company which has been selling…

Brand Wars

The recent Twitter account activity of Wendy’s, a US based multi-billion dollar fast food chain, has been the object of an incredible amount of buzz on social networking sites everywhere. One would, perhaps, question the appropriateness of using the official account of such a reputable brand in this manner. For those unlikely few to whom…

Making Of Famous Logos

A Logo is an intricate visual that attaches an identity to a corporation. It is a powerful symbol that can shape the destiny of a company as swiftly as I type. It seems a hyperbole but interestingly it isn’t. People make almost instantaneous judgments especially when it comes to choosing a desirable company of the…

The Falling Of a Giant – Yahoo!

For those of you who are running a company or planning to start one, learn from Yahoo’s mistakes. Understand its trek. Understand why and how it flopped. Introspecting on this journey promises to make one more prudent. On July 25 2016, Verizon announced its decision to acquire all of Yahoo!’s internet business worth $4.8 billion…

Paving The Future: HYPERLOOP

When we first heard about Hyperloop, it seemed to be something pulled right out of The Star Trek series. So unreal and futuristic is the idea that one cannot easily wrap their minds around the possible existence of such a technology. Imagine going from Melbourne to Sydney in an airplane- you have at least 5…

Can We Provide a Cyber Cavalry To Digital India?

India is one of the fastest growing economies in the world. It is expected that we become the third largest economy, behind only the U.S and China, by 2030. It is believed that Information Technology and Communications industry is the backbone of the rising economies. The most compelling and enriching sectors of an economy including…

Electric Vehicles : The next big thing

“You are never too young to start. ” says Chetan Maini and Tarun Mehta. While the former is the founder of REVA ,India’s first electric car, the latter is the CEO of Ather Energy which manufactures smart electric scooters. To add more to this panel came in Dr. Ashok Jhunjhunwala, professor in electrical engineering IIT…