IIT Madras: Spearheading India’s Startup Fever

IIT Madras is one of the new-era educational establishments – one of those which, for a long time now, have never been shy of going that extra mile to nurture or stimulate an entrepreneurial spirit among its students. This is the reason our institute currently possesses, arguably, the most vibrant startup culture among the IITs….

The rise (and rise) of the bitcoin!

Bitcoins are increasingly in the news. If you were an unfortunate victim of a ransomware attack (like WannaCry, which hit computers worldwide two weeks ago), chances are you were asked to pay in bitcoin to regain your data. Bitcoins are also famous for their large value fluctuations, having just hit an all-time high of over…

Xiaomi’s India Chapter: An Exponential Rise

In 2014, Xiaomi, a Chinese smartphone manufacturer created a record of sorts when its first batch of Mi3 smartphones sold out merely in 38 minutes. Today, Xiaomi (roughly translates as “little rice”) is the world’s third largest smartphone producer nothing short of a tech giant; a remarkable achievement for a company which has been selling…

Brand Wars

The recent Twitter account activity of Wendy’s, a US based multi-billion dollar fast food chain, has been the object of an incredible amount of buzz on social networking sites everywhere. One would, perhaps, question the appropriateness of using the official account of such a reputable brand in this manner. For those unlikely few to whom…

Making Of Famous Logos

A Logo is an intricate visual that attaches an identity to a corporation. It is a powerful symbol that can shape the destiny of a company as swiftly as I type. It seems a hyperbole but interestingly it isn’t. People make almost instantaneous judgments especially when it comes to choosing a desirable company of the…

From Ramayan to AIB

A fortuitous Sunday, 1987. Location: A local Indian alley. The thoroughfare had stopped.  As far as the sight ran, there was no trace of any human. The dust was rising and drifting away obliviously into the sunny afternoon under the lonesome trees only to be accompanied by the cattle chewing on cuds. The delis were…

The Falling Of a Giant – Yahoo!

For those of you who are running a company or planning to start one, learn from Yahoo’s mistakes. Understand its trek. Understand why and how it flopped. Introspecting on this journey promises to make one more prudent. On July 25 2016, Verizon announced its decision to acquire all of Yahoo!’s internet business worth $4.8 billion…

From Rags to Riches #2: Ather Energy

You have to have come from under a stone if you have not heard of Ather Energy. For all the startup buffs in India, Ather has become India’s, Tesla. Well, why not? They are building electric run vehicles for us! Ather energy is a start-up established by IIT Madras Alumni Tarun Mehta and Swapnil Jain….

Paving The Future: HYPERLOOP

When we first heard about Hyperloop, it seemed to be something pulled right out of The Star Trek series. So unreal and futuristic is the idea that one cannot easily wrap their minds around the possible existence of such a technology. Imagine going from Melbourne to Sydney in an airplane- you have at least 5…

Can We Provide a Cyber Cavalry To Digital India?

India is one of the fastest growing economies in the world. It is expected that we become the third largest economy, behind only the U.S and China, by 2030. It is believed that Information Technology and Communications industry is the backbone of the rising economies. The most compelling and enriching sectors of an economy including…