IIT Madras: Spearheading India’s Startup Fever

IIT Madras is one of the new-era educational establishments – one of those which, for a long time now, have never been shy of going that extra mile to nurture or stimulate an entrepreneurial spirit among its students. This is the reason our institute currently possesses, arguably, the most vibrant startup culture among the IITs….

Advertisements with a Difference: APPLE

With its flagship product, the iPhone X rolling out in thousands every minute, Apple is gearing up to reach one trillion dollars in market value for the first time in history. This is a company known for its innovation, and for revolutionizing the entire smartphone market. When contrasted with its meagre beginnings, Apple’s influence on…

Torq-Moving Up the Gears!

In a step towards implementing a bicycle sharing system, the Committee for Monitoring General Facilities (CMGF) for students has signed 4 MoUs with PEDL (Zoom Cars), Ola, Torq, and OFO, for the next 3 months. PEDL, Ola, and OFO have agreed to start with 100 cycles and Torq with 30 cycles. We were fortunate enough…

Tweet-o-pedia 

“Your success is not predicated on your zip code.” – says venture capitalist and CEO of Vaynermedia, Gary Vaynerchuk. When he says something like this, you can take it for granted that he is not bluffing, for if anyone knows how to tweak social networking to one’s advantage, it’s him. In this age of information, building a platform for you, your blog, website, channel or business venture on…

Kshitij Kumar Pandey: The Life of a Student Filmmaker-To-Be

Kshitij Kumar Pandey, a student of IIT Madras, is a brilliant example of subverting the conservative attitude most Indians bear towards life, career, and taking risks. He is currently pursuing not just a Management Degree but also his unstoppable passion for filmmaking. We learnt more about his story, his views, and his approach to life…

Flipkart and Snapdeal – The Complete Story

The past few months have turned out to be a series of tumultuous affairs for Gurgaon-based Snapdeal. With Kunal Bahl as the CEO and Rohit Bansal as COO of the company, Snapdeal has finally decided to stride independently, terminating the long-held discussions and negotiations initiated by Flipkart. The course of events offers quite a histrionic…

India and Israel: The Holy Land for Start-ups?

Prime Minister Narendra Modi visited Israel this week, in a path-breaking visit, the first by an Indian Prime Minister in history. While the visit has resulted in several positive advancements and collaborations in the areas of agriculture and defence, how does this affect you, the intrepid engineer in the making, who is probably cursing himself/herself…

The rise (and rise) of the bitcoin!

Bitcoins are increasingly in the news. If you were an unfortunate victim of a ransomware attack (like WannaCry, which hit computers worldwide two weeks ago), chances are you were asked to pay in bitcoin to regain your data. Bitcoins are also famous for their large value fluctuations, having just hit an all-time high of over…

Xiaomi’s India Chapter: An Exponential Rise

In 2014, Xiaomi, a Chinese smartphone manufacturer created a record of sorts when its first batch of Mi3 smartphones sold out merely in 38 minutes. Today, Xiaomi (roughly translates as “little rice”) is the world’s third largest smartphone producer nothing short of a tech giant; a remarkable achievement for a company which has been selling…

Brand Wars

The recent Twitter account activity of Wendy’s, a US based multi-billion dollar fast food chain, has been the object of an incredible amount of buzz on social networking sites everywhere. One would, perhaps, question the appropriateness of using the official account of such a reputable brand in this manner. For those unlikely few to whom…

Making Of Famous Logos

A Logo is an intricate visual that attaches an identity to a corporation. It is a powerful symbol that can shape the destiny of a company as swiftly as I type. It seems a hyperbole but interestingly it isn’t. People make almost instantaneous judgments especially when it comes to choosing a desirable company of the…